Peter Shankman launched something really, really interesting to one year ago today at HelpAReporter.com (HARO).
The story of HARO and how it began can be found here. It was founded on the premise that everyone is an expert in something. You get 3 emails a day and they are from reporters looking for sources on stories. There are rules to HARO but pretty easy to follow and be found here. Also if you have any questions abouit HARO you can find the answers here.
I have been using HARO for about 3 months and pitched a couple of reporters. So, If your looking to promote your business sign up here. I make it a habit of scanning the daily emails quickly and see if any stories jump out at you. Keep your replies brief and to the point. Journalists love trends and ideas backed up with data, so add that as well as a pre-written paragraph of what makes you an exert.
Check it out, sign up, and maybe you can help a reporter out. Get Sourced. Get Quoted. Get Famous. www.helpareporter.com
P.S. There’s a HARO where reporters can sign up too but since I know nothing about that I can’t write about it but it can be found here.
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