Resume

Buck Rogers
Experienced Marketing Professional

MarketingÂ â€¢ Promotions â€¢Public Relations
Advertising â€¢ Event Management â€¢ Brand Management

Marketing professional with a 7 year track record of success through strategic market planning, strong leadership, and the ability to meet goals as well as identify and develop new opportunities in competitive and niche markets. Strategic and action-orientated leader of effective marketing programs that generate revenue, boost attendance, attract sponsors, build advertiser participation and create positive community image.Â Excellent communication skills, ability to develop and leverage relationships at all levels within and outside the organization.

Strategic Marketing Planning
Social Media Marketing
Social NetworkingÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Schedule & Deadline Focus
Multiple-Project ManagementÂ Â Â Â Â Â Â Â Â
Creative Concepts & Promotions
Website Strategy & Development
Market Research & Competitive Analysis

Professional Experience

Blogger 2005-Present

Publisher at www.BuckDaddyBlog.com (2005 – Present)
Buck blogs about marketing, social media, parenting, costumer service and advertising. Works with companies to help promote their brands and create buzz using Social Media tools. Worked with companies such as Nintendo, AT&T, and many more.

Contributor at www.DadOMatic.com (2008 – Present)
Buck blogs at Dad-o-Matic about being a father and the humor that comes with it. Occasionally, he might actually give out some good advice.

Contributor at www.MemphisConnect.com (2009 – Present)
Buck blogs weekly about what to do with your kids on the weekend in Memphis, TN. Covers events coming to Memphis that might interest parents. Added with some topical advice about parenting in Memphis, TN

ALSAC/St. Jude Children’s Research Hosipital 2008-2009

Marketing Specialist- Dream Home
Responsible for direct mail campaigns for 14+ markets.Â Assisted with planning, developing, brand management and strategic marketing efforts for department.

Helped raise over $22 million annually.
Developed email marketing strategy and created reporting system for analyzing data to improve process and rates.
Assisted with redesign of website to match branding standards.Â Developed and managed strategy for social media (Twitter and Facebook).
Assisted with development of standardization of mail pieces and creation of a template system for collateral pieces.

Entercom Memphis 2002-2008

Promotions Manager (2004-2008)
Established and maintained product visibility and brand recognition. Coordinated events and promotions for all 6 radio stations.Â Responsible for all giveaways from pitching to completion of promotion.Â Maintained web content and authored newsletter.Â Wrote and critiqued copy for various radio advertisements and press releases. Created and designed presentations, print ads, billboards, web graphics, table tents, banners, fliers, gift certificates and signs for promotional and sales use.

Created unique promotions that increased subscription database from 270 to 9000 listeners.
Hired, trained, developed, and managed a steady crew of 12 part time employees.

Promotions Assistant (2003-2004)
Responsible for all giveaways, scheduling and listener pick-up. Pulled airchecks, editing, and delivered to client.Â Responsible for preparing all on site events and promotions.

Assisted with coordinating of all station events and promotions, some of which include Toy Tuck, ListenerÂ Lunch, Jingle Bell Rock, and Memphis in May.Set up and breakdown of promotional materials/equipment used for on-sight events. Interacting with listeners and providing client support at events. Created a positive station image.
Assisted with set-up of live broadcasts and morning show stunts. Assisted with the planning and execution of sales remotes.

Intern (2002-2003)
Assisted the Promotions Director with administrative tasks such as contacting clients, listeners, putting together supplies for events, setting up remote broadcast, etc.

Education
Bachelor of Arts, Communication, University of Memphis, Memphis, TN

Community Activities